Introducing a NEW way for health entrepreneurs to

Help More People For Higher Profits

The most comprehensive solution for practitioners to create highly profitable online group programs without tech struggles or expensive marketing is Protocol To Program LIVE

YOU CAN ONLY DO SO MUCH 1:1 WITH CLIENTS!

Let's face it...individual client care is time-dominating and income-limiting. 

Even if you manage to fill your client waitlist, there is a clear limit to your profitability and impact because there are only so many hours in the day. Online group programs are your chance to BLOW the income ceiling OFF your health business!

You don't have to build the online infrastructure for your program. We did it for you!

You will simply customize the pages, checkout process and member portal that we have tested, refined and perfected. Everything you need is ready and waiting for you to change more lives in less time for higher profits.

The perfect mixture of LIVE and RECORDED training to customize your templates.

You have access to 8 complete training modules to customize your member portal, your sales page, and your check out process - even put up a wait list once your program sells out.  BUT...momentum matters, so you also get LIVE support sessions and a 3 day kick off event (professionally recorded in case you can't make it.).

​PROTOCOL TO PROGRAM is an opportunity to rapidly build scalability into your health business using simple tech and proven templates.

HOW PROTOCOL TO PROGRAM  WORKS

PREPARATION

Be confident that you're speaking your avatar's language,   modularizing your content well and have all the essentials ready to build your program by completing the Prep Checklist & training videos. 

PRE-EVENT Q&A

Confirm that you're using the most cost effective tech, an effective program content outline, and messaging that will resonate with the people who need you. Plus get answers to your burning questions.

DAY 1

Efficiently start building your scalable program! We'll give you templates for the member login page and membership site then guide you to customize them and upload the assets you created in the Preparation Modules. 

DAY 2

Get set up to sell your new program! We'll give you our proven sales page template, checkout process, and show you how to connect the tech to start making money online.  

DAY 3

Attract qualified buyers to your new program using a high-converting webinar funnel. We give you templates for the registration & delivery pages plus an email series for more sales.

8 WEEKS OF SUPPORT

Relax with certainty knowing that we have LIVE office hours the following 8 weeks to help you put the final touches on your offer, refine the sales page, and set you up for paid traffic. We got you!

But above all else...

Protocol To Program will empower you to leverage your time and expertise so you can help more people get better results for higher profits without having to do more 1:1 care. 

MEET TRAVIS & JOY HOUSTON

  • THE SECRET WEAPON behind successful practitioner-led health brands including Dr Amy Myers, Chris Kresser,  Dr. Sara Gottfried, Taylor Dukes Wellness, and so many more (testimonials below)

  • EXPERT HEALTH MARKETERS who are well versed in the nuances of online offer creation and marketing in health and wellness industry

  • HEART-CENTERED GUIDES who believe  health offers must be soulfully offered and skillyfully sold to elevate your professional reputation

  • TECH HEREOS that provide done-for-you templates to keep you out of overwhelm because they know how crucial it is for you to stay in your zone of genius - helping people with their health

"Travis and Joy were instrumental in getting systems and communications set up for scaling my programs and products.

 

While scaling is essential to have the impact we practitioners want while maintaining the quality of life we deserve, it requires strategy. Until you have a clear message to market match and systems for measuring metrics that really matter, advertising is essentially gambling.

 

These two can help you lay the foundation for strategic scaling in ways that keep your unique mechanisms and personal style in the forefront while creating efficient systems that a small, efficient team can run for you. Their emphasis is to keep you in your genius zone so that you can focus on what matters to you most.

 

You're in good hands with these caring professionals."

Amy Myers, MD

Autoimmune & Thyroid Expert

WHAT HEALTH PROS ARE SAYING...

"I had no idea about the depth of what they provide. Their analysis of customers, their use of language at various points in the customer journey, their needs at each awareness level and the different ways people need supported as they move toward a sale - it all became clear as a result of Joy's communication style and process. We are set up for the year and into our future thanks to the avatar and empathy map process. Thank you x 10!"

Chris Kresser

Kresser Institute: Functional Medicine for Reversing Chronic Disease

“I really wish I would have taken this program a year ago or more so that I didn't have to redo everything that I'm redoing now, but its awesome! It's totally worth redoing because I know the results it's going to give me. You provided so much support and interaction, all the practical information – which was not only useful, but we can replicate it on our own and see those results. I just want to say thank you again for what you provide. It's awesome.

To my fellow practitioners, if you are thinking about taking Joy's program, don't question it. I encourage you to run, don't walk, to sign up.”

Dr. Mark Sklar

OB/Gyn & Fertility Expert

“Joy and Travis transformed how we communicate to clients. We learned more about how they think, perceive, and act, and this provided insight on how to support them better as a result. They are best in class at designing marketing funnels to help improve a customer’s journey. Their team also has an infectious joyful attitude, which makes it a lot of fun to work with them as well. They'll make you work hard, but the rewards are well worth the effort.”

Katie Ferren

Sr. Director Medical Affairs

Metagenics Institute

"So much more than I signed up for, truly. It has not only changed the way I communicate with and think about the people I serve - it has also changed the way I organize my business. Tech was where I felt a little behind and it was never an issue to get the extra clarity I needed. Joy and Travis are caring professionals committed to practicing business in a heart-centered way. You would be wise to get started with them right away because my only regret is that I didn't start this sooner."

Jodi Cohen

Vibrant Blue Oils: Healing With Organic

Essential Oils

“Joy and the team have been game changing for my practice. They truly care. They are 110% invested in my success and go above and beyond. The quality of what they bring to the table far surpasses what I have encountered with previous consultants and coaches. Their professionalism is top notch, their follow through is excellent, timely and the quality of their offerings are outstanding. Joy and Travis are a powerhouse couple, a delight to work with. They are legit geniuses in the industry. They are fun, encouraging, and you'll feel motivated to keep pressing forward during those moments when you feel like you want to pull your hair out (which is inevitable when you're starting this new adventure). "

Dr. Nicole Cain

Resolves Anxiety, Depression & PTSD

"This process is BRILLIANT! I really love the way that Joy puts her head and heart into making sure we speak to the feelings and needs of our avatars.

 

Instead of struggling with selling, what you end up with is marketing that is the perfect combination of heart and numbers.

 

You can't ask for better."

Debora Wayne

Owner, Pain Free Living Instittute

So If You're Ready To Transform Your Health Business, You're Invited To Join

​PROTOCOL TO PROGRAM

START PREPARING NOW

Confidently Create Your Program Content Quickly

Video trainings are ready and waiting for you right now inside the member portal to guide you through...

  • Avatar Accelerator  We guide you to create empathy maps and pain/gain charts, so writing your sales page on Day 2 is a snap. 

  • Program Creation The outline of your program, bonuses, and the list of what you need ready for Day 1

  • Tech Stack Advisory No more overpaying for complicated tech on multiple platforms that are difficult to stich together. 

  • Video Content Rx We give you the industry secrets on the gear and workflow to create quality video content for your program and it's promotions.  

DONE FOR YOU TEMPLATES 

An Empowering Tech Set Up You Can Use Immediately  

It's frustrating to be dependent on developers and designers! That's why we've made you fully customizable done-for-you templates for your program's:

  • Login Page that members will use to access your program 

  • Content Pages to host your training moduels & handouts 

  • Sales Page to make a clear and irresistible invitation 

  • Checkout Process & Purchase Confirmation Email 

  • Workbooks, Handouts & Social Media Promotions are ready to customize in Canva 

DAY 1

9am to 4pm PT

 

DAY 2
​9am to 4pm PT

 

DAY 3
​9am to 4pm PT

PRE EVENT
SESSION

 

POST EVENT OFFICE HOURS

PRIVATE MEMBER SITE & GROUP

IMPLEMENT WITH SUPPORT

Don't Go It Alone! We're Here For You & You Can Bring A Helper.

  • Guidance Before, During & After:  The courageous and determined people who take this on are our community. This is what we LOVE doing. We'll help you prepare. We'll help you build. We'll help you refine and optimize. We got this. 

  • Involve A Helper You'd Consider Incentivizing: Running a health business is not a lone wolf adventure. You'll need a right hand for this work. The person who can help you execute is welcome on the events & in the member portal. Be sure to watch the Incentivized Integrator™ in the BONUS section of the member portal. 

  • Get Help Inside The Group: We are actively sharing new info, marketing updates (crazy how things change daily), and our favorite life & business hacks in our private group. Get your questions answered and connect with potential promotion partners by being an active member in the community.

If you're ready to ditch the income ceiling & time trap by adding scalable offers that leverage your time, here's...

PRE EVENT

SET UP TO WIN SESSIONS - September 17th

Get any questions about the Preparation Modules answered so you're ready for the fast pace of the 3 day kickoff event. 

WALK AWAY WITH:

  • Tech Stack Advisory: while we are platform agnostic, we have cost-effective, easy-to-use favorites and we’ll reveal them along links to free trial versions where possible

  • Selling with Soul: we will provide valuable direction from a high level copywriter about understanding your avatar so your copy resonates and converts 

  • Program Creation: An easy system for turning your protocol into a program that will have you ready to start building your modules right away!

DAY
01.

DAY 1 SESSIONS - September 22nd

BY THE END OF DAY 1 YOU'LL WALK AWAY WITH:

  • Your Customized Program Membership Site template, customized to your brand colors, fonts, logo and photos 

  • Your Member Sites Pages: Login, Welcome Module, and a Bonus Module plus the know how to make as many modules as your program needs

  • Your Program Name: You'll be given safe guidelines for naming your program without making claims or false promises that cause legal issues

DAY
02.

DAY 2 SESSIONS - September 23rd

BY THE END OF DAY 2 YOU'LL WALK AWAY WITH:

  • A simplified system for building excitement for your program that engages the audience you have while attracting new leads

  • Differentiate Your Program as unique intellectual property with higher value by creating a visual model 

  • Build your sales page by customizing a template that consistently produces a 2-to-1 return on investment

  • Get set up to take money online by creating your checkout order form using a model that improved sales by 17% 

DAY
03.

DAY 3 SESSIONS - September 24th 

BY THE END OF DAY 3 YOU'LL WALK AWAY WITH:

  • Clarity on the promotional trifecta that exponentiates sales

  • Templates for social media and email promotions for your program

  • Your first promotion & email sent if you feel ready (no pressure)

  • A simple, clear marketing strategy used on proven health offers to create multiple 6 figures every month

POST
EVENT

8 WEEKS OF LIVE SUPPORT SESSIONS
September 27th to November 10th

The week following the Implementation Intensive, we provide extra support so you can launch with confidence. 

  • Tech Help available Monday, Wednesday and Friday to get unstuck with on-the-spot fixes

  • Copy Clinic to level up your sales page copy for better conversion 

  • Facebook Foundation check that your pixel and audiences are set up to serve you well

  • 1:1 Copy Review for all who attend the copy clinic! Receive a free, private consultation to review your final sales page copy.

Plus!

7 BONUSES To Give You Unstoppable Momentum Toward Scaling Your Health Business

BONUS

01.

LIVE TECH SUPPORT CALLS WITH TRAVIS

$500/hr Value

Get unstuck with tech support from the architect behind some of the biggest online product launches in the health and wellness space.

BONUS

02.

LIVE COPY REVIEW WITH JOY

$500/hr Value

Uplevel your sales page copy for improved conversion with a copywriter who’s helped health brands generate multiple millions in sales.

BONUS

03.

HANDY DESIGN HACKS

$200 Value

How to use Canva to create your presentations, handouts, promotions and advertisements. Set up your brand board and folders for faster design.

BONUS

04.

ESSENTIAL ORGANIZATION

$200 Value

Folder and Naming Conventions System, Full funnel Flowchart, and Asana Project Management Template

BONUS

05.

FACEBOOK FOUNDATION

$850 Value

Place your pixel and set up audiences now so buying traffic is easier later when you're ready to scale with paid advertising.

BONUS

06.

INCENTIVIZED INTEGRATOR™​

Priceless Loyality  & Engagement

Structure an incentive plan that motivates long term loyalty while avoiding the need for complicated accounting around bonus structures. 

BONUS

07.

1st 60 Guests also get: A DONE-FOR-YOUR WEBINAR FUNNEL TEMPLATE 

$1,500 Value

When you add it all up, that's a real-world value of $26,485!

for only $10,000

UNTIL THURSDAY, SEPTEMBER 16th at Midnight Pacific Time, the members of the HEAL AT SCALE community have access for...

Only $1,985!

Enrollment Closes September 16th at Midnight

You can join PROTOCOL TO PROGRAM LIVE today for  $10,000 only $1,985 until midnight 9/16/2021...

A One-Time Payment Of

$1,985

(Saves $400 compared to 3 pay option)

3 Monthly Payments Of

​$795

(Split up the investment over 3 payments)

Before we go any further, let's talk about who this is and is not for...

THIS IS FOR PRACTITIONERS WHO:

  • Have a treatment plan, detox protocol, or clear process that works to reliably get a specific avatar results
     

  • Are clear about exactly who they want to serve  or are driven to clarify their avatar so marketing is FAR easier
     

  • Are ready to offer a unique presentation of their protocol that reflects their personality
     

  • Has an integrator (right hand helper) who can help with technical deployment or has the time and determination to play that role themselves

     

  • Are open to growing their online presence in a way that can fill both your program and your client waitlist. 

     

  • Are willing to learn simple technology to leverage their time & expertise to help more people and gain additional revenue streams

     

  • See the power of adding scalable assets to their health business model 

     

  • Can have a sense of humor and be patient as you add online programs and supplement sales to your model 

     

  • Have tried masterminds & courses but are ready to actually BUILD your program together
     

THIS IS NOT FOR PRACTITIONERS WHO:

  • Do not have a protocol that will help people get results
     

  • Are not clear about who they want to serve in the online arena
     

  • Are not open to creating unique intellectual property from their protocols
     

  • Do not have an integrator to help with technical deployment nor the time and determination to play that role themselves
     

  • Are not interested in growing their online presence to fill your program and your client waitlist 
     

  • Are unwilling to learn simple technology to help more people in less of their personal time and gain additional revenue streams
     

  • Prefer the 1:1 in-person treatment model as their sole process of helping people
     

  • Do not  have the patience or bandwidth to heal at scale using online programs and supplement sales

     

  • Prefer to learn and stack up ToDo lists but never get around to fully implementing

Practitioners Are Burning Out... And For What?

Only a staggering 6% of doctors are happy with their jobs according to a survey featured in the Forbes.(1) 

 

Only slightly better stats can be found in the 2020 Medscape report that shows an average of 42% of physicians are experiencing burnout.(1) Fair warning...The National Academy of Medicine shows that number at 50%.(3) 


Is the payoff worth the cost? 


We interviewed the highest selling practitioners for the leading seller of nutraceuticals in the US and asked if they were satisfied with the rewards they’re currently getting from their practices. 


A shocking 89% said they didn't feel the rewards were worth their efforts.  


Practitioners consistently describe three major disappointments; 

  1. the income ceiling related to trading time for money
  2. the loss of their personal time and family time
  3. and the lack of fulfillment 

Contributing factors to burnout:

(1) https://www.forbes.com/sites/johngoodman/2014/09/11/why-are-doctors-so-unhappy/?sh=cba3d4017710

(2)https://www.medscape.com/slideshow/2020-lifestyle-burnout-6012460#5

(3) https://nam.edu/burnout-and-job-and-career-satisfaction-in-the-physician-assistant-profession-a-review-of-the-literature/

An average of 73% of practitioners say burnout affects their relationships.
​

"Burnout makes one frustrated with lots of things in life. It takes a toll on my personal life: stress, bad eating, weight gain, poor sleep, to name just a few things."  OB/Gyn(1)

 

 

YOU HAVE ALTERNATIVES. YOU CAN HEAL AT SCALE!

LIVING PROOF THAT PROGRAMS BEAT BURNOUT

AMY MYERS, MD

After switching her business model to almost exclusively online programs and supplement sales, Dr. Myers is now...

  • impacting more lives than ever

  • providing participants powerfully supportive communities so they no longer feel alone

  • using her time so efficiently that she has plenty of time to enjoy her husband and beautiful daughter

  • offering her own branded supplements and has drastically reduced overhead costs 

Dr. Myers got into her field to heal people! She deserves this kind of happily-ever-after instead of the old, frustrating medical model that causes burnout.

JUST STARTING OUT AND ALREADY SEEING WINS
NICOLE CAIN, ND, MA

The radical change in her practice model to add programs with coordinated supplement sales...

  • is rapidly growing her email list, Facebook, Instagram and YouTube audiences

  • has created a supportive private Facebook group that engages leads via chat

  • the podcast episodes are repurposed to the blog, Facebook, YouTube and Instagram for efficient content marketing

  • helps countless people each time she does a live program, and will do more at a lower price point once it is ready for evergreen sales of the recorded program

  • Is efficiently incorporating supplement sales

  • is SCALABLE because her programs are available for new clients to use anytime, anywhere in the world

Dr. Cain is a mental health expert whose reaching exponentially more people and now has the time to write her new book that includes stories from program participants.

GOODBYE INCOME CEILING & TIME TRAP

HELLO SCALABILITY & FREEDOM!

You have served clients individually. You've refined treatment plans. 

You know how to get the outcomes people want.

 

It's time to scale your superpowers by offering people group options.

 

Many of our clients have been SHOCKED that people actually prefer the value and camaraderie of group programs.

Let's Sum It All Up

HERE'S EVERYTHING INCLUDED FOR YOU IN PROTOCOL TO PROGRAM

To give you a sense of the enormous value, if our agency built your program & sales process for you...

the cost would be well over $100,000.00.

This training not only guides you to build your program, but also cultivates the skills to create and market online programs anytime you want. 

  • Access To Our Members Only Training Portal  

The training waiting for you will help prepare your protocol to be delivered as a program and get your business set up to scale.   

($1,985 Value)

  • The Protocol To Program 3 Day LIVE Event

Instead of attending events that leave you with an insurmountable To-Do list, you'll be in action for 3 days getting the work done.  

($10,000 Value)

  •  Done-For-You Templates On Simpler Tech  

In the program you get templates for your membership site, login page, sales page and checkout process, even email templates. When you complete the program, you get a bonus webinar funnel!

($2,500 Value)

  • Office Hours Copy & Tech Support Calls

Get extra on-the-spot help in the live tech sessions, copy clinic, and the Facebook Foundation session that show you how to check your pixel and set up audiences. 

($3,500 Value)

  • Additional Bonus Programs & Live Trainings

Register now to receive BONUSES that make more efficient use of time; task management template, marketing and content calendars, and the Design Hacks training . 

($8,500 Value)

Total PROTOCOL TO PROGRAM Value: $26,485

It's Yours For An Investment Of Only $10,000 $1,985 until 9/17/21 at Midnight Pacific Time

GUARANTEE YOUR SPOT IN PROTOCOL TO PROGRAM LIVE to create the systems to Heal At Scale!

Choose The Investment That Works Best For You

ONE TIME PAYMENT OF

$1985

(one time investment)

3 MONTHLY PAYMENTS OF

$795

(split up the investment over 3 payments)

YOU'RE PROTECTED WITH OUR 100% LOVE IT OR YOUR MONEY BACK GUARANTEE

We’ve been helping those who heal, scale their processes through programs and supplement sales for over 10 years.

We know this changes lives, yours and those who need you.

 

BUT... not without work. To REMOVE ALL RISK for those willing to put in the effort and execute, we provide a LOVE IT OR LEAVE IT  Guarantee. Here's how it works:

Complete the prep sessions and all the way through to Day 2 of the live event and, if you're not happy with the value you've received, then we will happily refund your money.  It’s that simple. To be eligible for this risk-free guarantee, you need to put in your refund request by email before the end of the Day 2 event (prior to 5pm Pacific Time on Day 2 of the event).

FREQUENTLY ASKED QUESTIONS

Will this investment be worthwhile for me?

Will I have access to the content after the live program?

Will there be any hidden costs?

What if I can't make the live sessions?

Can I do this if I don't have an integrator (AKA right hand helper to oversee the program)?

What if I already have an online program?

What if I'm just not sure?

You Are Just Moments Away From Getting Access To EVERYTHING You Will Need To Turn Your Protocol Into An Online Program

PROTOCOL TO PROGRAM IS LIMITED TO 60 PRACTITIONERS

If you're serious about fast-tracking your success and creating predictable profits with programs and supplement sales, claim your spot before they are all gone.
 

Space is extremely limited so we can provide extra tech and copy support. 
This is your only opportunity to do this LIVE with us.