Leverage your expertise so you can
Help More People In Less Time For Higher Profits
The most comprehensive solution for health practitioners to create highly profitable online programs without tech struggles or expensive teams is PROTOCOL TO PROGRAM.
Avoid burnout. Start to Heal At Scale™ today!
Before I tell you about this life-elevating opportunity, let's talk about who it's for...
[Because it's NOT for everyone!]
PROTOCOL TO PROGRAM is for you if...
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You are a health practitioner with protocols or treatment plans that get people the results they want. You know what to do to solve specific health problems, you just don't know how to scale up your services.
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You'd love to help far more people, but you have yet to compile your expertise into intellectual property with systems that can serve groups of people as effectively as you serve 1:1.
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You enjoy transforming people's health, but you'd also like to have ample time for your own health and your growth as a practitioner.
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You're willing to do the work to grow, but you need a clear step by step process so your precious time and resources are used efficiently.
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You've paid 'experts' for help in the past, but not seen the results you wanted. You are happy to invest in your health business - but you'd like to see significant returns on that money, time, and effort!
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You'd prefer to use the EXACT SAME proven process, systems and templates that have successfully skyrocketed our clients; Amy Myers,MD, Dr. Sara Gottfried, Chris Kresser, Metagenics, Taylor Dukes Wellness, JJ Virgin of Mindshare, Dr. Nicole Cain, and others - because you know you've got just as much potential to change countless lives if only you had trustworthy guides.
If this sounds like you, You're in the right place to discover how Protocol To Program empowers smart health practitioners to Heal At Scale™, meaning that you help more people get better results in less of your 1:1 time for far higher profits. To accomplish that life-changing goal, we provide:
- A complete membership site template to host your valuable program
- A sales page and checkout process refined for optimal conversion
- A proven formula for transforming program ideas into predictable profits
- A comprehensive process for effective messaging & marketing
- A step by step promotional timeline with graphic and copy templates
- A winning combination of top-notch recorded trainings and done-for-you templates
By the end of this program you will have:
YOUR OWN SCALABLE ONLINE HEALTH PROGRAM
Finally, you can stop repeating yourself ad nauseam and start serving people with your brilliant protocols at scale. Group formats end isolation and provide support for implementing what you teach.
AN EFFECTIVE SALES PAGE & CHECKOUT PROCESS
Sales doesn't come naturally for many practitioners. That's why we provide templates for a sales page, order form, and purchase confirmation page that has been split tested to sell effectively.
A CLEAR MODEL FOR YOUR INTELLECTUAL PROPRETY
Stand out in even the most crowded health niche by turning your content into unique I.P. complete with a visual model that conveys what you do with elegant simplicty so people buy from you.
INSANELY EFFECTIVE MESSAGING & MARKETING
End the struggle to succinctly state what you do, who you do it for, and what you offer in ways that make your value undeniable. Master effective messaging.
A STEP BY STEP PROMOTIONAL TIMELINE
We show you how to get paid to build version one of your program using proven promotions that gather insights, grow your list, and sell efficiently.
PROVEN TEMPLATES ON EASY TO USE TECHNOLOGY
Impeccably detailed training videos guide you step by step through every page, form, and email in this comprehensive pack of well-tested, proven templates.
But above all else, Protocol To Program will...
...give you the tools, templates and top-notch support to confidently build and launch your own scalable online group program that can help far more people and provide a much higher return on your time and expertise without being held hostage by expensive developers, designers or overwhelming tech platforms.
Scalable offers are not a 'nice-to-have' element in your health business, they are the essential aspect that protects your time and elevates your impact while creating predictable profits that grow over time. Diversifying your income in this way can provide predictable profits that get you out of the time for money trade.
"Travis and Joy were instrumental in getting systems and communications set up for scaling my programs and products.
While scaling is essential to have the impact we practitioners want while maintaining the quality of life we deserve, it requires strategy. Until you have a clear message to market match and systems for measuring metrics that really matter, advertising is essentially gambling.
These two can help you lay the foundation for strategic scaling in ways that keep your unique mechanisms and personal style in the forefront while creating efficient systems that a small, efficient team can run for you. Their emphasis is to keep you in your genius zone so that you can focus on what matters to you most.
You're in good hands with these caring professionals."
Amy Myers, MD
Autoimmune & Thyroid Expert
MEET TRAVIS & JOY HOUSTON
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THE SECRET WEAPON behind successful practitioner-led health brands including Dr. Amy Myers, Dr. Sara Gottfried, Chris Kresser, Metagenics and so many more (see testimonials below)
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EXPERT HEALTH MARKETERS who are well versed in the complicated nuances of online offer creation and marketing in the health and wellness industry
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HEART-CENTERED GUIDES who understand that creating your program is about more than money, it's about creating a lifestyle that you love while serving more people with your valuable skills
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TECH HEREOS that provide done-for-you templates to keep you out of overwhelm because they know how crucial it is for you to stay in your zone of genius - helping people reach their health goals
WHAT HEALTH PROS ARE SAYING...
"I had no idea about the depth of what they provide. Their analysis of customers, their use of language at various points in the customer journey, their needs at each awareness level and the different ways people need supported as they move toward a sale - it all became clear as a result of Joy's communication style and process. We are set up for the year and into our future thanks to the avatar and empathy map process. Thank you x 10!"
Chris Kresser
Kresser Institute: Functional Medicine for Reversing Chronic Disease
“I really wish I would have taken this program a year ago or more so that I didn't have to redo everything that I'm redoing now, but its awesome! It's totally worth redoing because I know the results it's going to give me. You provided so much support and interaction, all the practical information – which was not only useful, but we can replicate it on our own and see those results. I just want to say thank you again for what you provide. It's awesome.
To my fellow practitioners, if you are thinking about taking Joy's program, don't question it. I encourage you to run, don't walk, to sign up.”
Dr. Mark Sklar
OB/Gyn & Fertility Expert
“Joy and Travis transformed how we communicate to clients. We learned more about how they think, perceive, and act, and this provided insight on how to support them better as a result. They are best in class at designing marketing funnels to help improve a customer’s journey. Their team also has an infectious joyful attitude, which makes it a lot of fun to work with them as well. They'll make you work hard, but the rewards are well worth the effort.”
Katie Ferren
Sr. Director Medical Affairs
Metagenics Institute
"So much more than I signed up for, truly. It has not only changed the way I communicate with and think about the people I serve - it has also changed the way I organize my business. Tech was where I felt a little behind and it was never an issue to get the extra clarity I needed. Joy and Travis are caring professionals committed to practicing business in a heart-centered way. You would be wise to get started with them right away because my only regret is that I didn't start this sooner."
Jodi Cohen
Vibrant Blue Oils: Healing With Organic
Essential Oils
“Joy and the team have been game changing for my practice. They truly care. They are 110% invested in my success and go above and beyond. The quality of what they bring to the table far surpasses what I have encountered with previous consultants and coaches. Their professionalism is top notch, their follow through is excellent, timely and the quality of their offerings are outstanding. Joy and Travis are a powerhouse couple, a delight to work with. They are legit geniuses in the industry. They are fun, encouraging, and you'll feel motivated to keep pressing forward during those moments when you feel like you want to pull your hair out (which is inevitable when you're starting this new adventure). "
Dr. Nicole Cain
Resolves Anxiety, Depression & PTSD
"This process is BRILLIANT! I really love the way that Joy puts her head and heart into making sure we speak to the feelings and needs of our avatars.
Instead of struggling with selling, what you end up with is marketing that is the perfect combination of heart and numbers.
You can't ask for better."
Debora Wayne
Owner, Pain Free Living Instittute
If You're Ready To Help More People In Less Time For Higher Profits, You're Invited To Join Us Inside:
PROTOCOL TO PROGRAM
PREP
Set Yourself Up To Win
The Prep Module sessions set you up with the foundational assets that ensure this proven process flows smoothly.
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Social Media Hygiene: A quick clean up that aligns your profiles with your mission in preparation for promoting your online program
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Handy Design Hacks: An easy way to organize your brand board and stop overspending on designers using customizable templates
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Tech Stack Advisory: Stop paying too much for too many online services. Simplify and SAVE with this helpful session.
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Online Business Structure: We brought in legal and financial experts to speak to you about how to protect yourself and your existing health business as you embark on profiting in the online space.
Module 1
Create Scalability
Assure the longevity and profitability of your health business by doing the essential work of turning your medical knowledge into a scalable online offer.
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Build Your Playbook: Meet the 7 essential requirements to become a practitioner with the capacity to Heal At Scale™
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Create Your Content Construct: Create a visual framework that conveys the core concepts you want to teach in your program. This becomes the crown jewel that makes your offer easier to teach and simpler to sell.
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Platform Set Up: Be effortlessly guided through the simple set up on the most effective platform available
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Early Interest Wait List: No waiting to promote your program! Even while you're creating it, we'll guide you to layer on promotions that build anticipation for the day your sales page goes live.
Module 2
Accelerate Progress
Move rapidly forward on four fronts...
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Avatar Accelerator: This process provides insights into your ideal customer's frustrations and fears, desires and aspirations so that all the copy you create lands and inspires action.
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Program Accelerator: A simple system for outlining your program content into modules, sessions and bonuses that make implementation easy for your program participants.
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Tech Accelerator: You'll be guided step-by-step through setting up your account, integrating your payment processor, and sending emails that are compliant with current privacy requirements.
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Marketing Accelerator: You'll be given the Strategic Content Creation process and guided to deploy the first round of content to gain valuable feedback about what engages your audience.
Module 3
Content Creation
Using the Accelerators you created in Module 2, you'll be ready for...
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Avatar Focused Messaging: This is the secret to becoming the obvious choice. This proprietary process helps you create copy that makes your audience feel like you know them better than ANY practitioner in your niche.
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Program Creation: Using the Program Accelerator as the draft, this process helps you finalize the content, organize the assets (workbooks/ presentations / handouts), and strategically place bonuses to reduce refunds and improve participant outcomes.
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Pricing Your Program: Are you overcharging? Undercharging? We provide a pricing model that maximizes participant motivation and profitability.
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Promotional Timeline: We give you the exact timeline that successfully generated over $1.2M in just 2 and a half weeks and show you how to customize it for your specific offer.
Module 4
Tech Time [Made Easy]
Step by step tutorials guide you through the minutia of creating the online architecture you need to scale...
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Custom Domain Integration
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Membership Login Page & Content Portal
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A Master Footer with Legal Info Pages for Compliance
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Sales Page & Checkout Process Set Up
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Tags, Lists, & Categories in Your Powerful CRM
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Setting Up Email Sequences & An Email Whitelist Page
Module 5
Copy Clinic & Traffic Lab
Using the templates provided, you'll create copy that will capture attention, encourage sales, and connect with participants. You'll also learn all three forms of online traffic and create your initial program promotions.
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COPY CLINIC: Get the templates and copy coaching you need for your Initial Invitations, Sales Page Video Script, Order Form Optimization, Purchase Confirmation Page & Video Script, your Welcome Video, and your templated Email Sequences.
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TRAFFIC LAB: We'll guide you through the 3 forms of traffic for marketing your online offers, how to communicate with people on your Early Interest List, and provide templates for social media promotions that have generated millions.
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OPTIONAL Done-With-You Copy & Content Package: Copy and curriculum development is not your thing? Private 1:1 support is available.
Module 6
Webinar Workshop
Promote your program by creating an On-Demand Webinar, its registration process and an automated email sequence that promotes sales.
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Webinar Presentation Deck: Success leaves clues! We've guided practitioners through webinars that have made millions. You'll be given same presentation formula to customize for your free training.
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Registration & Broadcast Pages: Move people from social to your email list by inviting them to register for your webinar. The email sequences will grab any extra sales that the webinar doesn't.
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Email Sequences: You get email templates for the Drive To Register, Drive To Attend, and Drive To Sale campaigns created from the best performing emails for our 1:1 agency clients.
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Webinar Promotions: Get the word out about your free training with tested posts and emails for more registrants and sales.
Module 7
Market & Measure
Once you've been supported in doing a final tech check, we will guide you to complete the following...
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Help Desk Set Up: Create a safe and supportive environment for your program participants by giving them easy access to help in ways that do not overwhelm your brand.
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Tie It All Together: Address the smaller, yet essential connections that make sure the entire purchase process, automated emails, and member portal access go smoothly for you and your buyers.
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Ramp Up Promotions: By this point you'll have Strategic Content out in the world and your Promotional Timeline ready with all the templated assests we provide. Unleash your full marketing plan!
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Metrics That Matter: Because we want you to be profitable instead of just popular, we'll guide you to measure relevant stats rather than vanity metrics.
Plus!
You'll Get These 3 Bonuses To Give You Unstoppable Momentum On Your Journey To Heal At Scale™
BONUS 01
Finding Time To Build Scalability
(A $800 Value)
While you see the value in building scalability into your health business, the lack of time, attention units, and skills in the online space can make this essential process intimidating. That's why we've included a training highly valued by our 1:1 agency clients for creating a business and life they love.
Since this four-step process includes delegation, we're also providing a training on EXACTLY how to land a kick ass virtual assistant for next to nothing. [This has been life-changing for us and our clients!]
BONUS 02
Save Money With Video Production Rx
(A $1,200 Value)
Profits from your program can pay for video gurus later if you feel the need for Hollywood quality videos! The truth is you or your integrator can create and edit your own videos initially and save TONS of CASH.
You'll get a complete list of cost-effective production strategies and gear that makes the content creation for your program fast, easy, and inexpensive.
BONUS 03
Quick Win Strategies: The Top 3 Profit Generating Strategies
(A $3,000 Value)
Because we want your 1:1 schedule as full as you want it to be while you're building your scalable online program, we're revealing the three best performing profit-generating strategies that we use for our agency clients.
Not only do we teach you how to deploy these strategies, we also give you copy and graphic templates to execute quickly and easily. Plan on running at least one of these strategies each quarter until you have a substantial waitlist for your services.
When you add it all up, that's a real-world value of $30,245
You can join PROTOCOL TO PROGRAM
today for $9,995 $3,495 USD
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Protocol To Program Trainings: Access to the Membership site that contains the training and templates you need to create and launch your own scalable online health program (A $9,995 Value)
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Proven Templates On Simple Tech: Our customizable Membership Site, Sales Page & Checkout Process, Webinar, and Promotion templates have made millions for your peers. They are all yours to customize for your unique offer. ($7,750 Value)
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A Step By Step Promotional Process: Get the 2-week promotional timeline, customizable, stylish graphic templates, and copy templates that we've used to consistently generate stellar profits for your peers. (A $5,000 Value)
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Step By Step Support: Detailed emails walk you through the process of preparing your brand board, crafting your messaging, and creating a visual model and content outline that makes your program more inviting and easier to sell. (A $2,500 Value)
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3 Bonuses To Catapult The Success Of Your Business: The Quick Win Strategies alone makes this investment a smart decision. Learn the latest in what's working NOW in online health marketing. (A $5,000 Value)
Love It Or Leave It
30 Day Risk Free Day Guarantee
Protocol To Program is the most comprehensive, step-by-step course for health practitioners who are committed to serving at scale.
Our team is highly skilled and motivated to help you live the life of your dreams using lightly managed passive income streams from your programs and coordinated testing and supplement sales.
By the end of the 30 days, you will have access to modules 1 through 4 of the course and will have ample time to experience our world-class training and live support before making a final commitment.
If you don't feel 100% confident about the progress you're making, simply reach out, show us you've been working our program and we will refund your investment minus $1,495 for those who have imported the entire campaign for the member site and sales process into your account. Those templates and the intellectual property provided to use them is not revokable. We feel certain that you'll be more than satisfied based on the massive success of your peers.
Travis & Joy Houston
Co-Founders of Heal At Scale
FREQUENTLY ASKED QUESTIONS
Will this investment be worthwhile for me?
Like all investments, this one will bear fruit to the degree that you nurture it well. Provided you don’t build your program, then let it die on the vine by not promoting it - we believe you will add a whole, new scalable profit model that requires far less of your personal time.
What we can say with certainty is that the assets we provide are the same templates and processes that our 1:1 clients pay over $150,000 to build for them. Accounting for the tech, the copy and the deployment, that’s a very conservative estimate.
You have far less financial risk with this $3,495 investment and the added benefit of having the templates and skills in-house to replicate this model with the click of a button. That power is PRICELESS because it offers the same freedom and financial benefits that we've created with online programs time and time again.
PLUS, this is the type of training and templates that businesses often write off as an expense, so check with your accountant.
How long will I have access to the program content?
You’ll have access to Protocol Program for a full year because we know that once you launch this program, you’ll probably want to launch more.
While in the program, we highly suggest you be on the lookout for fellow practitioners that would be strong affiliate partners!
Oftentimes, you practitioners specialize in one area, but have an audience that would also benefit from the programs other practitioners offer. You can earn profits by selling their programs to your list and your programs to their list.
We cover paid and affiliate marketing in great detail in the year-long Practitioner Accelerator program if you choose ongoing marketing mentorship with us after this program.
Will there be any hidden costs?
No - not from us.
But...to be transparent, we will make recommendations for some platforms, technology, and gear that we feel will drastically reduce team time, simplify your tech stack, and make your life easier.
Should you choose to implement on the same tech stack we use, you will have tech support available since we’re experts with these platforms. The implementation training will literally show you how to point and click your way through transforming templates into your own membership site, sales page and checkout process on the platform we use.
To give you an advance peek at the few platforms we feel are worthwhile after ten years of scoring the options, here are the tech we love and the costs (at the time of writing this):
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KARTRA $99/month
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this is our favorite platform for practitioners because it provides an all-in-one option for hosting the membership site, building the sales and checkout process (all but your merchant account - which can be as simple as using Paypal or Stripe), creating your marketing funnels, acts as your CRM (stores lead emails in a tagged, organized way and makes it easy to send communications based on specific actions). While you can piece together lots of platforms to accomplish these individual tasks - for just $99 a month, we haven’t found a better platform that does it all, integrates fully and has decent tracking. We are a licensed partner with Kartra.com
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CANVA $9.95/month paid annually:
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this is our favorite design hack because it makes it easy to create everything from promotional assets for marketing to gorgeous PDFs for use in your program and as lures to grow your audience, headers for your site, FB page, etc. We have templates ready and waiting for you to use in your Canva account.
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NOTE THAT YOUR TECH IS YOUR CHOICE! You can build the page template models on any platform you like. We simply think plug & play templates put you and your integrator and the fast track to success.
What if I don't have a big audience or list?
This program sets you up to be the type of practitioner that can enjoy the Heal At Scale™ lifestyle, which means helping more people in less of your time for higher profits.
You will be creating a program that we recommend you do LIVE to refine the sessions and modules. Later, you can have an evergreen version of the program that is recorded and fully automated, though you may wish to provide live Q&A to stay connected to your audience.
If you do this process when you already have a client waitlist, an engaged audience on social media, and/or a big engaged list - obviously the promotion of your program will be easier because you already have a high know-like-trust factor which helps you create pent-up demand.
If you do not have the luxury of pent-up demand, this process is still a smart foundation to have in your health business. Here's why...
Too many practitioners work too hard for too little money and end up burning out quickly because they have no leveraged income. Profits depend fully on them helping people in the 1:1 model. If they want a break or time off - they earn no money.
That's stressful and CRAZY given that much of your valuable knowledge can be imparted to those who need you at a more affordable price through offering group programs.
AND...studies show that people get up to an 80% higher success rate in groups due to the support and camaraderie of peers who empathize with their struggles.
If you have this as an option - even before you have a big following - you are better equipped to grow a health business that creates a life you LOVE.
All that said, if you prefer to focus on setting up an online presence that is designed to position you as an online health expert and grow you an engaged email list of your ideal prospects - the right FIRST STEP would be to take advantage of HEALTH PRO Website.
Can I do this if I don't have an integrator (AKA right hand helper) to help me build the program?
Yes. We prefer that you have an integrator for your sake.
We prefer for you to stay focused on the content of your program while the integrator handles the bulk of the program build out.
However, we recognize that you may be a bootstrapping powerhouse committed to creating your program on your own. Go for it!
We simply ask that you take extra care to protect your time and energy. You'll also want to be sure you've done the prep sessions to make things easier on yourself.
What if I already have an online program?
If you already have an online program, you might prefer to apply to be in the Practitioner Accelerator community for ongoing training, optimized templates, caring tech and copy support to create predictable profits for more personal freedom.
However...
If the program you have and the pages that promote it are not easily duplicatable (as in with the click of a button), then you might want to create your program using this process. It arms you with the templates, training and tech to launch as many online programs as you'd like quickly and easily.
What if I'm just not sure?
The addition of 1-to-many, scalable offers is a paradigm shift from the 1:1 healthcare model you're used to and its NOT for everyone.
Don't do this unless you feel confident that you WANT to provide value in the form of online group programs.
Sometimes it's just easier to hop on a call, get your questions answered, and connect with the people you're considering working with. If that's attractive to you, you can book a free Game Plan Session with us.
WATCH THIS PRACTITIONER CASE STUDY
*Results Not Typical
Functional Nurse Practitioner Makes $500K+
If you have pent-up demand, this process works EVEN FASTER and more efficiently. Watch what Taylor Dukes, FNP has to say about the process, how many more lives she is impacting and, of course - the financial wins from her experience with us.
(Your results will depend on your determination and your audience demand.)
The Next Step
Is Up To You...
We can't wait to see the transformation in your quality of life as your program provides more and more lightly managed passive income that empowers you to help more people without burning out on 1:1 care. You deserve to Heal At Scale™! This is your opportunity to fast track your success.
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