Stop Chasing Freebie Seekers!
Start Closing Cash-Pay Clients.
Build a Thriving Practice Without Ads, Webinars, or Freebies: Register for the Only Summit Designed to Help Health Entrepreneurs Attract Premium, Cash-Paying Clients With Upfront Labs—Fast (Even If You're Just Starting Out)
LIVE 3-Day Virtual Event
May 21st to 23rd, 2025
3pm - 6pm PT (Los Angeles) | 6pm - 9pm ET (New York)
🎥 Yes, All sessions will be recorded and available as replays after the event is over.
Is This Summit For You?
The Answer is YES if you are...
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Needing a smarter client attraction strategy, and you want better leads who say "YES" faster
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Tired of tire-kicker leads that never invest, and you're done giving away free value that doesn't convert to paying clients
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Getting requests to access personalized lab testing from people who want to confirm there's a problem before investing in your help
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Ready to add a profit stream from upfront labs with an "education and resource fee" that gets higher conversions from your content
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Feeling frustrated, underpaid, or overwhelmed—and looking for a new way back to meaningful work with aligned clients
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A committed health entrepreneur who wants to ignite your full potential and grow without sacrificing your sanity
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A dedicated health professional who values lab testing—this process works for nearly all practitioner types from health coaches to MDs, PhDs, NPs, RNs. PAs, LaCs, therapists, nutritionists, dietitians and more—all through a signing physician to keep prospect labs off of your license or certification until they become paying clients under your care.
Why You Should Attend
Did you become a practitioner to give away freebies and waste time on discovery calls?
Or… did you become a health pro to change lives?
If you’re still relying on:
📉 Word-of-mouth referrals
📉 Freebie funnels that flop
📉 Social posts that get buried…
It’s not you. It’s the system.
Here’s what’s working now for modern health and wellness professionals to have a thriving practice:
✅ Lower the ask by offering an upfront lab test
✅ Build trust while awaiting results
✅ Get more clients doing less consultations
That’s the power of upfront labs—and we’ll show you exactly how to use them at the Labs to Leads Summit.
This free 3-day virtual summit shows you how to:
👉🏿 Choose the right upfront lab to lead into your high-ticket offers
👉🏾 Build trust with data—not DMs
👉🏽 Pre-qualify clients with a paid lab instead of a freebie
👉🏼 Turn symptoms into clarity, trust, and sales
👉🏻 Close more consults (70%+ conversion is the norm around here!)
Meet The Summit Speakers:
Tracy Harrison
Lead With Labs, Don’t Lose the Client: The Strategic Reveal
Tracy Harrison, founder of The School of Applied Functional Medicine, helps us select the right test and present results in ways that provide opportunities instead of all the answers. Get clear guidance on the critical moment when practitioners translate complex lab results into enrollment conversations.
James White
Everybody Eats: The Go-To Lab For Client Conversion
As the visionary founder and CEO of KBMO Diagnostics, James White has transformed how practitioners utilize low-cost lab testing to attract premium clients. His company's patented FIT Test has become a gateway tool for practitioners worldwide, helping them identify ideal clients & deliver immediate value.
Dr. Tracey Stroup
Basic Testing. Big Breakthroughs.
Dr. Tracey Stroup, founder of The Academy of Abiding Wellness, has mastered the art of turning fundamental lab testing into significant practice breakthroughs. Her approach reveals how practitioners can maximize standard testing panels to deliver extraordinary results for clients.
Dr. Wayne Sodano
Trusted Expertise on Tap When Results Require Interpretation Support
Dr. Wayne Sodano—one of the most trusted voices in integrative diagnostics—pulls back the curtain on your access to decades of expertise when you need it most. You are not alone, help is here and Dr Sodano will cover exactly how to easily access it.
Dr. Leah Hechtman
Explore How Gut Testing Provides Evidence That Inspires Enrollment
Dr. Leah Hechtman brings her world-renowned expertise to our summit. She will share her sophisticated yet accessible approach to lab testing interpretation and client communications that inspire prospects to invest in your support.
Ryan Obermeier
How The Internal Physician Network Provides You With Easy Access To Testing
Ryan Obermeier leads Evexia Diagnostics' mission to streamline lab testing for functional and integrative medicine practitioners. Ryan will share insights on your access to integrated lab solutions that improve patient outcomes, and drive sustainable growth.
MaryAnn Marks
Get Your Time Back!
Time-Saving Bio-individual Interpretation
MaryAnn Marks, founder and CEO of LabSmarts will use a thyroid test to reveal a process that will revolutionize interpretation and result presentation to prospects & clients.
Lisa Fraley
The Legality OF Offering Upfront Lab Testing: What You Need To Know Now
Lisa Fraley, a Holistic Lawyer® specializing in helping functional medicine practitioners demystifies the legal essentials of upfront labs and provides a free mini-disclaimer for you.
Allyn Pon
Integrating Upfront Labs Just Got Easier Thanks To New Changes
Discover how the EvexiaDirect platform can transform your practice with frictionless systems for lab testing—so you can focus on what matters most: delivering exceptional care.
Dr. Kelly Ruef
The Key To Unlocking Optimal
Hormonal Health For
More People
Dr. Kelly Ruef has been a clinical educator for Precision Analytical, makers of the DUTCH Test, since 2019. She will reveal the unique clarity this test provides and how you can use the extremely detailed report to inspire prospects to optimize their hormonal health with your help.
Dr. Guy Citrin
Precision With Every Hormone
Health Decision: Empowered Interpretation
Dr Guy Citrin is the Chief Medical Officer
& Co-Founder of EndoAxis. He will provide a powerful free resource to drastically enhance every practitioner's ability to accurately reveal hormone issues thanks to innovative machine learning. Lean into the future of endocrine health!
Joy Houston
Start With Symptoms: Effective Marketing For Upfront Lab Testing That Leads To Sales
Joy Houston is the CEO of Heal At Scale and a passionate advocate for the success of health entrepreneurs. She will guide you through effective, symptoms-based marketing for upfront labs that lead to more sales and higher conversion while filtering out the freebie-seekers that waste your precious time.
Megan Bliss, NP
Give People What They Want. Sell Them What They Need.
Nurse Practitioner Megan Bliss has built a thriving hormone health practice by masterfully balancing client desires with clinical necessities. See how to position your lab testing services to attract attention, generate interest, and create sustainable client relationships without letting people leach you of your expertise for free.
Dr. Jennifer Nelson-Hawks
How One Lab Test Adds $86,000 And Created Values Alignment
Dr. Jennifer Nelson Hawks is a pioneering naturopathic physician who has revolutionized how practitioners leverage lab testing for practice growth. She will reveal how she generated over $86,000 from a single lab test offering, while drastically changing her business model to align with her value of Family First.
Travis Houston
The Online Architecture Of Offering Upfront Labs
Travis Houston is a leading health marketing strategist and the Author of Knowledge Clones. Travis will reveal the optimal funnel structure for offering upfront labs in a way that grows your email list, delivers your knowledge in a highly leveraged way, and moves test buyers toward investing in your packages, programs, or 1:1 care.
Meet your summit host, Joy Houston
"I'm thrilled to guide you through the Labs to Leads Summit, where we'll unlock strategies to transform your health practice with lab-driven client acquisition."
As the Founder of Heal At Scale™, Joy Houston is passionate about helping practitioners like you attract cash-pay clients, build trust faster, and get paid to market your expertise. With her proven systems, you’ll learn how to create a health business that’s not just profitable—but scalable and deeply fulfilling.
JOY HOUSTON
CEO of Heal At Scale™
Why Smart Health Practitioners Can't Afford To Sit This One Out
Your Competition Is Offering Labs Upfront—Are You?
The most successful health professionals are leading with data, not discounts. They're integrating lab testing into their client acquisition strategy—while others are still posting random reels and hoping someone books a discovery call.
If you're not evolving your business with lab-driven results and marketing, you're not just behind… you're invisible.
Let's Fix That.
A Rare Opportunity To Learn From Data-Driven Health Leaders
This is a unique and unparalleled opportunity to learn from the founders of the Heal At Scale™, advanced testing creators, and a panel of health pros who’ve turned simple lab offers into 6- and 7-figure growth engines.
You’ll get proven insights, real funnels, and science-backed strategies from professionals who scaled their profits.
Discover The Client Acquisition Tactics That Are Working Now
Functional lab testing is no longer just clinical—it's your most powerful conversion tool. You'll discover how to use “The Data Moment” to ethically create urgency, drive investment, and filter in the clients who are ready to move forward.
This isn’t theory—it’s what’s working in today’s market. The 2025 LABS TO LEADS Summit shows you how it's done.
Build A Business That’s Resilient, Scalable, And Rooted In Science
Markets shift. Regulations evolve. Platforms come and go. But one thing remains consistent: data-backed decisions drive better outcomes—and better clients.
You’ll learn how to build your business on a foundation of science, automation, and integrity, so you can thrive no matter what the industry throws at you.
Connect With Practitioners Who Are Done Playing Small
This isn’t a “one-size-fits-all” event. It’s a powerful gathering of serious, ethical health professionals who believe in results, not gimmicks.
Join our LABS TO LEADS Summit community and surround yourself with like-minded clinicians, coaches, and wellness leaders who are building future-proof health brands with smart systems and serious science.
Deep Discounts On Plug-And-Play Funnels, Prompts & Processes
Don't want to do it all yourself? Smart!
You’ll get attendee-only savings on:
Done-for-you lab funnel templates,
AI-powered copy prompts,
Tutorials to build your Lab Shop
Sell-With-Soul sales scripting
Messaging blueprints that convert clients
These are real tools you can customize and use immediately.
Offer Labs. Build Trust. Close Clients.
Access is first come, first served—and the best practitioners are already implementing these strategies. Whether you’re launching your lab services or ready to scale beyond one-on-one burnout, this Summit is your roadmap to building a sustainable, scalable, science-led health business.
Amy Myers, MD
Autoimmune & Thyroid Expert
"Travis and Joy were instrumental in getting systems and communications set up for scaling my programs and products."
While scaling is essential to have the impact we practitioners want while maintaining the quality of life we deserve, it requires strategy. Until you have a clear message to market match and systems for measuring metrics that really matter, advertising is essentially gambling.
These two can help you lay the foundation for strategic scaling in ways that keep your unique mechanisms and personal style in the forefront while creating efficient systems that a small, efficient team can run for you. Their emphasis is to keep you in your genius zone so that you can focus on what matters to you most.
You're in good hands with these caring professionals."
Join The Summit That'll Transform Your Business
3 Days Of Training With The Top Functional Lab Experts
May 21st to 23rd, 2025
3pm - 6pm PT (Los Angeles) | 6pm - 9pm ET (New York)
The LABS TO LEADS Summit is a 3-day online event giving you access to the mentorship, frameworks, and conversion systems that are reshaping the future of client acquisition in health and wellness.
This isn’t just education—it’s implementation fuel for functional health professionals who are ready to lead.
If you’ve ever felt like your clinical brilliance isn’t translating into consistent clients or scalable systems—this summit was built for you.
✅ Watch from anywhere
✅ Interact to get your questions answered
✅ Free for a limited time
Your health brand doesn’t need more followers. It needs more aligned, pre-sold, and lab-validated clients.This summit shows you exactly how to attract them.
Each day of the LABS TO LEADS Summit delivers strategic breakthroughs designed to transform your health business from overlooked to the obvious choice.
Get Cash-Pay Clients In 3 Simple Steps
Symptoms
Connect Symptoms To The Specific Body System That Needs Testing
Speakers will reveal the exact symptoms that can indicate the need for specific testing.
Science
Provide Access To Labs & Education About Recovery Options
Each speaker highlights the unique insights provided by specific test options, and the science behind them.
Sales
Let Lab Data Be A Conversion Catalyst & Avoid Sleazy Sales
Speakers clarify test costs - so you can determine the price, including your "education & resource fee".
WHAT HEALTH PROS ARE SAYING...
"I had no idea about the depth of what they provide. Their analysis of customers, their use of language at various points in the customer journey, their needs at each awareness level and the different ways people need supported as they move toward a sale - it all became clear as a result of Joy's communication style and process. We are set up for the year and into our future thanks to the avatar and empathy map process. Thank you x 10!"
Chris Kresser
Kresser Institute: Functional Medicine for Reversing Chronic Disease
“I really wish I would have taken this program a year ago or more so that I didn't have to redo everything that I'm redoing now, but its awesome! It's totally worth redoing because I know the results it's going to give me. You provided so much support and interaction, all the practical information – which was not only useful, but we can replicate it on our own and see those results. I just want to say thank you again for what you provide. It's awesome.
To my fellow practitioners, if you are thinking about taking Joy's program, don't question it. I encourage you to run, don't walk, to sign up.”
Dr. Mark Sklar
OB/Gyn & Fertility Expert
“Joy and Travis transformed how we communicate to clients. We learned more about how they think, perceive, and act, and this provided insight on how to support them better as a result. They are best in class at designing marketing funnels to help improve a customer’s journey. Their team also has an infectious joyful attitude, which makes it a lot of fun to work with them as well. They'll make you work hard, but the rewards are well worth the effort.”
Katie Ferren
Sr. Director Medical Affairs
Metagenics Institute
"So much more than I signed up for, truly. It has not only changed the way I communicate with and think about the people I serve - it has also changed the way I organize my business. Tech was where I felt a little behind and it was never an issue to get the extra clarity I needed. Joy and Travis are caring professionals committed to practicing business in a heart-centered way. You would be wise to get started with them right away because my only regret is that I didn't start this sooner."
Jodi Cohen
Vibrant Blue Oils: Healing With Organic
Essential Oils
“Joy and the team have been game changing for my practice. They truly care. They are 110% invested in my success and go above and beyond. The quality of what they bring to the table far surpasses what I have encountered with previous consultants and coaches. Their professionalism is top notch, their follow through is excellent, timely and the quality of their offerings are outstanding. Joy and Travis are a powerhouse couple, a delight to work with. They are legit geniuses in the industry. They are fun, encouraging, and you'll feel motivated to keep pressing forward during those moments when you feel like you want to pull your hair out (which is inevitable when you're starting this new adventure). "
Dr. Nicole Cain
Resolves Anxiety, Depression & PTSD
"This process is BRILLIANT! I really love the way that Joy puts her head and heart into making sure we speak to the feelings and needs of our avatars.
Instead of struggling with selling, what you end up with is marketing that is the perfect combination of heart and numbers.
You can't ask for better."
Debora Wayne
Owner, Pain Free Living Institute
Frequently Asked Questions
1. Is the LABS TO LEADS Summit really free?
Yes! 100% free to attend live. We believe every practitioner should have access to the proven strategies that turn testing into transformation—and prospects into paying clients. There’s no catch, no upsell, and no pitch-fest. Just tactical, immediately useful content from expert clinicians and marketers who’ve built scalable practices using the exact frameworks we’ll be teaching.
2. Will there be replays if I can’t make it live?
Yes, replays will be available—but only for those who upgrade to the optional VIP Pass. This small investment unlocks lifetime access to all recordings, bonuses, transcripts, and advanced training materials. Can’t attend every session live? No problem. The VIP Pass ensures you never miss a breakthrough insight (or a potential new income stream).
3. Who is this event really for?
This Summit is for functional and integrative health professionals who are ready to stop marketing like amateurs—and start attracting qualified, lab-curious clients who are ready to invest in real solutions. Whether you’re an ND, NP, MD, health coach, or practitioner in private practice, if you use functional testing or want to integrate it as a powerful conversion tool, this is for you.
4. I’m brand new to functional labs. Will I still benefit?
Absolutely. This isn’t just for advanced practitioners. In fact, many of our attendees are just getting started with lab-based care—or are finally ready to use it as a growth lever in their practice. We’ll break down every concept into easy-to-follow steps, sample templates, and strategies so you can implement whether you’re early stage or scaling fast.
5. I’ve been in practice for years. Will this be too basic for me?
Not at all. This Summit was designed with high-level professionals in mind. We go deep into client psychology, data-based sales conversations, lab funnel automation, and how to ethically scale a lab-centered offer using modern tools like AI, automated workflows, and client prequalification systems. Even seasoned clinicians walk away saying, “Why didn’t I learn this sooner?”
6. Do I need to be tech-savvy to implement what you teach?
No tech degree required. If you can send an email or use Zoom, you’re more than qualified. We provide discounted access to plug-and-play templates, swipe copy, video walkthroughs, and optional AI automations to help you build and deploy your Lab Test Funnel™ without wasting time or hiring a team.
7. Will there be any selling during the event?
Our commitment is “Value First, Optional Offers Second.” You’ll receive pure, actionable content throughout all sessions. Experts from individual lab companies will tell you how to access their tests directly or through your favorite lab test retailers. We’ll share how to go deeper with our marketing and sales systems if it’s a fit—but there’s zero pressure. You can attend, learn, implement, and get results without buying a darn thing.
If you’re ready to attract committed clients, grow your practice with precision, and become a sought-after leader in data-driven wellness… this summit is for you.
Platinum Sponsor
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