Start With Labs, Not Freebies.
Enroll More Cash-Pay Clients.
Join 2,744+ practitioners who ditched free consults for a lab-first system that pre-qualifies buyers and attracts clients who invest before the first conversation.
LIVE 3-Day Virtual Event
March 11th, 12th & 13th, 2026
3pm - 6pm PT (Los Angeles) | 6pm - 9pm ET (New York)
✅ 12+ Expert Sessions (Value: $2,500+) ✅ The Lab Conversation Script (Instant Download)
✅ Private Q&A Access for Live Attendees ✅ 24-Hour Replay Access | Your Price: FREE
Is This Summit For You?
The Answer is YES if you are...
-
Needing a smarter client attraction strategy, and you want better leads who say "YES" faster
-
Tired of tire-kicker leads that never invest, and you're done giving away free value that doesn't convert to paying clients
-
Getting requests to access personalized lab testing from people who want to confirm there's a problem before investing in your help
-
Ready to add a profit stream from upfront labs with an "education and resource fee" that gets higher conversions from your content
-
Feeling frustrated, underpaid, or overwhelmed—and looking for a new way back to meaningful work with aligned clients
-
A committed health entrepreneur who wants to ignite your full potential and grow without sacrificing your sanity
-
A dedicated health professional who values lab testing—this process works for nearly all practitioner types from health coaches to MDs, PhDs, NPs, RNs. PAs, LaCs, therapists, nutritionists, dietitians and more—all through a signing physician to keep prospect labs off of your license or certification until they become paying clients under your care.
Why You Should Attend
Did you become a practitioner to give away freebies and waste time on discovery calls?
Or… did you become a health pro to change lives?
If you’re still relying on:
📉 Word-of-mouth referrals
📉 Freebie funnels that flop
📉 Facebook ads that burn a hole in your pocket
📉 Social posts that get buried…
It’s not you. It’s the system.
Here’s what’s working now for modern health and wellness professionals to have a thriving practice:
✅ Lower the ask by offering an upfront lab test
✅ Build trust while awaiting results
✅ Get more clients doing less consultations
That’s the power of upfront labs—and we’ll show you exactly how to use them at the Labs to Leads Summit.
This free 3-day virtual summit shows you how to:
👉🏿 Choose the right upfront lab to lead into your high-ticket offers
👉🏾 Build trust with data—not DMs
👉🏽 Pre-qualify clients with a paid lab instead of a freebie
👉🏼 Turn symptoms into clarity, trust, and sales
👉🏻 Close more consults (50% to 70%+ conversion is the norm around here!)
Meet The Labs To Leads Summit Speakers:
Tracy Harrison
How to Attract Clients Who Don't Know Their Autoimmune Diagnosis
Tracy Harrison, representing SAFM (School of Applied Functional Medicine), helps practitioners attract people unknowingly suffering from autoimmune conditions by offering upfront labs and presenting results in ways that build trust and create enrollment instead of overwhelming clients with data they cannot act on alone.
Bill Stone
Making Lab Testing Accessible At Scale
As the CEO of AllClear, Bill Stone has transformed how health practitioners access and deploy lab testing infrastructure. His platform has become a gateway tool for practitioners ready to scale, helping them streamline lab ordering workflows and reduce the operational friction that keeps most practices from offering labs profitably.
Dr. Tracey Stroup
The Smart Way to Add Sales Without More Work
Dr. Tracey Stroup, Founder of GetHealthy.Store, has mastered the art of adding revenue without adding hours, turning her practice into a model of efficient, product-based income. Her approach reveals how practitioners can layer product sales into their existing lab workflow to create passive revenue streams that grow alongside their client base.
Brendan Vermeire
Beyond Symptoms: The Lab Framework for Mental Health
Brendan Vermeire is a Mental and Metabolic Health Researcher and founder of the Metabolic Solutions Institute. He reveals the foundational biomarker framework to move beyond symptom management in mental health—covering nutrient status, methylation, inflammation, and trace mineral balance. See how to use lab data responsibly as a starting point for deeper investigation with even the most complex mental health presentations.
Dan Hanson
Finding A Lab Partner For Offering Upfront Labs
Dan Hanson is the Founder of DHA Laboratory, a full-service diagnostic lab known for taking exceptional care of emerging health brands as they scale. In this session, Dan walks practitioners through DHA's Physician Partnership Program that gives both licensed and unlicensed health professionals seamless access to the lab testing they need to offer upfront labs as a client acquisition tool. No red tape. No barriers. Just a lab partner that grows with you.
Kaely McDevitt
The Simplest Way To Start Selling Upftont Labs Today
Kaely McDevitt, representing Trace Elements, has mastered the art of making lab testing accessible and profitable from day one, turning a single mineral analysis into a predictable revenue stream. Her approach reveals how health practitioners can remove the complexity barrier to offering labs and start generating cash-pay clients without overhauling their entire practice model.
Dr. Guy Citrin, NMD
Turn Lab Results Into A Data-Driven Profit Stream
Dr. Guy Citrin, NMD, Founder of EndoAxis Labs, helps practitioners see lab data as more than a clinical tool. He shows how to build a data-driven revenue model around test results in ways that create ongoing client relationships instead of one-and-done consultations. Get clear guidance on monetizing lab data systematically when practitioners are ready to turn every result into a profit stream.
Dr. Jennifer Nelson-Hawks
What Becomes Possible When You Lead With Labs
As a practitioner who has built her practice around lab-first client acquisition, Dr. Jennifer Nelson-Hawks has transformed how health practitioners think about their front door. Her approach has become a blueprint for practitioners who want to stop hiding labs behind their programs, helping them attract higher-value clients and shorten the path from first contact to committed patient.
Dr. Ilana Gurevich
Gut Health Testing That Gets You Clients & Gets Clients Results
Dr. Ilana Gurevich has mastered the art of using gut health testing as a natural enrollment path, turning a focused specialty into a repeatable client acquisition system. Her approach reveals how practitioners can position gut testing as the entry point to longer-term care plans that deliver faster clinical outcomes for patients and predictable revenue for the practice.
Lisa Fraley
The Must-Know Legal Aspects of Offering Upfront Labs
As a Legal Coach and Attorney specializing in health and wellness businesses, Lisa Fraley has transformed how practitioners navigate the legal landscape of lab testing. Her legal frameworks have become an essential foundation for any practitioner offering labs, helping them stay compliant with confidence and avoid the costly mistakes that sideline practices overnight.
Dr. Betty Murray
Embrace Your Role In Revolutionizing Women's Health
Dr. Bettey Murray, CEO of Living Well Dallas, has mastered the art of positioning lab testing as a tool for transformation, turning clinical data into a compelling case for women's health advocacy. Her approach reveals how practitioners can lead the conversation in women's health to build a purpose-driven practice that attracts clients who are ready to invest in real answers.
Dr. Kelly Ruef
DUTCH Testing Options For Specific Symptoms
As a representative of Precision Analytical, Dr. Kelly Ruef has transformed how practitioners use hormone testing to attract and retain high-value clients. DUTCH Testing has become the gold standard for functional hormone analysis, helping practitioners differentiate their practice with advanced testing and build a reputation that attracts clients willing to pay premium prices for precision.
Travis Houston
AI Agents For Building A Lab Test Funnel... FAST!
Travis Houston, Author of Knowledge Clones, helps practitioners harness AI-powered systems to automate the operational work that drains their time. He shows how to deploy AI agents in ways that improve client outcomes and increase margins instead of adding more manual tasks to an already-full schedule. Get clear guidance on building AI systems that work for your practice when practitioners are ready to scale without strain.
Lisa Pitel-Killah
Custom Blends For Client Wins That Boost Profits
Lisa Pitel-Killah, Founder of VYKON Supplements, helps practitioners unlock a hidden profit center inside every lab result. She shows how to pair custom supplement blends with test data in ways that increase client retention and average revenue per patient instead of letting clients walk out the door with a PDF and no follow-up plan. Get clear guidance on building supplement protocols that keep clients coming back when practitioners want results that compound.
Ask Your Peers How They're Winning With Labs
Dr. Pamela Dragos
Escape Clinic Life
Dr. Pamela Dragos, DVM, gives her perspective on lab-first practice and reveals how she's been freed up from clinic life with her fully online holistic veterinary empire.
Dr. Brian Bakke
Increase Enrollment Rates
Dr. Brian Bakke has over 13 years of clinical experience turning complex lab data into client transformations. He reveals how his client enrollment rate jumped from under 30% to over 50% using this labs-first system.
Dr. Jennifer Nelson-Hawks
Replicate Success
You'll hear her inspiring story on Day 1 and on Day 3 you can ask your questions. Get clear answers on how to replicate her success in your health business.
Meet your summit host, Joy Houston
"I'm thrilled to guide you through the Labs to Leads Summit, where we'll unlock strategies to transform your health business with lab-driven client acquisition."
As the Founder of Heal At Scale™, Joy Houston is passionate about helping practitioners like you attract cash-pay clients, build trust faster, and get paid to market your expertise. With her proven systems, you’ll learn how to create a health business that’s not just profitable—but scalable and deeply fulfilling.
JOY HOUSTON
CEO of Heal At Scale™
Author of Get Cash-Pay Clients
Why Smart Health Practitioners Can't Afford To Sit This One Out
Your Competition Is Offering Labs Upfront—Are You?
The most successful health professionals are leading with data, not discounts. They're integrating lab testing into their client acquisition strategy—while others are still posting random reels and hoping someone books a discovery call.
If you're not evolving your business with lab-driven results and marketing, you're not just behind… you're invisible.
Let's Fix That.
A Rare Opportunity To Learn From Data-Driven Health Leaders
This is a unique and unparalleled opportunity to learn from the founders of the Heal At Scale™, advanced testing creators, and a panel of health pros who’ve turned simple lab offers into 6- and 7-figure growth engines.
You’ll get proven insights, real funnels, and science-backed strategies from professionals who scaled their profits.
Discover The Client Acquisition Tactics That Are Working Now
Functional lab testing is no longer just clinical—it's your most powerful conversion tool. You'll discover how to use “The Data Moment” to ethically create urgency, drive investment, and filter in the clients who are ready to move forward.
This isn’t theory—it’s what’s working in today’s market. The LABS TO LEADS Summit shows you how it's done.
Build A Business That’s Resilient, Scalable, And Rooted In Science
Markets shift. Regulations evolve. Platforms come and go. But one thing remains consistent: data-backed decisions drive better outcomes—and better clients.
You’ll learn how to build your business on a foundation of science, automation, and integrity, so you can thrive no matter what the industry throws at you.
Connect With Practitioners Who Are Done Playing Small
This isn’t a “one-size-fits-all” event. It’s a powerful gathering of serious, ethical health professionals who believe in results, not gimmicks.
Join our LABS TO LEADS Summit community and surround yourself with like-minded clinicians, coaches, and wellness leaders who are building future-proof health brands with smart systems and serious science.
Deep Discounts On Plug-And-Play Funnels, Prompts & Processes
Don't want to do it all yourself? Smart!
You’ll get attendee-only savings on:
Done-for-you lab funnel templates,
AI-powered copy prompts,
Tutorials to build your Lab Shop
Sell-With-Soul sales scripting
Messaging blueprints that convert clients
These are real tools you can customize and use immediately.
Offer Labs. Build Trust. Close Clients.
Access is first come, first served—and the best practitioners are already implementing these strategies. Whether you’re launching your lab services or ready to scale beyond one-on-one burnout, this Summit is your roadmap to building a sustainable, scalable, science-led health business.
Read The Comments Your Peers Are Saying About The Labs To Leads Summit
If you’re ready to attract committed clients, grow your practice with precision, and become a sought-after leader in data-driven wellness… this summit is for you.
Amy Myers, MD
Autoimmune & Thyroid Expert
"Travis and Joy were instrumental in getting systems and communications set up for scaling my programs and products."
While scaling is essential to have the impact we practitioners want while maintaining the quality of life we deserve, it requires strategy. Until you have a clear message to market match and systems for measuring metrics that really matter, advertising is essentially gambling.
These two can help you lay the foundation for strategic scaling in ways that keep your unique mechanisms and personal style in the forefront while creating efficient systems that a small, efficient team can run for you. Their emphasis is to keep you in your genius zone so that you can focus on what matters to you most.
You're in good hands with these caring professionals."
Join The Summit That'll Transform Your Business
3 Days Of Training With The Top Functional Lab Experts
March 11th, 12th & 13th, 2026
3pm - 6pm PT (Los Angeles) | 6pm - 9pm ET (New York)
The LABS TO LEADS Summit is a 3-day online event giving you access to the mentorship, frameworks, and conversion systems that are reshaping the future of client acquisition in health and wellness.
This isn’t just education—it’s implementation fuel for functional health professionals who are ready to lead.
If you’ve ever felt like your clinical brilliance isn’t translating into consistent clients or scalable systems—this summit was built for you.
✅ Watch from anywhere
✅ Interact to get your questions answered
✅ Free for a limited time
Your health brand doesn’t need more followers. It needs more aligned, pre-sold, and lab-validated clients.This summit shows you exactly how to attract them.
Each day of the LABS TO LEADS Summit delivers strategic breakthroughs designed to transform your health business from overlooked to the obvious choice.
Get Cash-Pay Clients In 3 Simple Steps
Symptoms
Connect Symptoms To The Specific Body System That Needs Testing
Speakers will reveal the exact symptoms that can indicate the need for specific testing.
Science
Provide Access To Labs & Education About Recovery Options
Each speaker highlights the unique insights provided by specific test options, and the science behind them.
Sales
Let Lab Data Be A Conversion Catalyst & Avoid Sleazy Sales
Speakers clarify test costs - so you can determine the price, including your "education & resource fee".
WHAT HEALTH PROS ARE SAYING...
"I had no idea about the depth of what they provide. Their analysis of customers, their use of language at various points in the customer journey, their needs at each awareness level and the different ways people need supported as they move toward a sale - it all became clear as a result of Joy's communication style and process. We are set up for the year and into our future thanks to the avatar and empathy map process. Thank you x 10!"
Chris Kresser
Kresser Institute: Functional Medicine for Reversing Chronic Disease
“I really wish I would have taken this program a year ago or more so that I didn't have to redo everything that I'm redoing now, but its awesome! It's totally worth redoing because I know the results it's going to give me. You provided so much support and interaction, all the practical information – which was not only useful, but we can replicate it on our own and see those results. I just want to say thank you again for what you provide. It's awesome.
To my fellow practitioners, if you are thinking about taking Joy's program, don't question it. I encourage you to run, don't walk, to sign up.”
Dr. Mark Sklar
OB/Gyn & Fertility Expert
“Joy and Travis transformed how we communicate to clients. We learned more about how they think, perceive, and act, and this provided insight on how to support them better as a result. They are best in class at designing marketing funnels to help improve a customer’s journey. Their team also has an infectious joyful attitude, which makes it a lot of fun to work with them as well. They'll make you work hard, but the rewards are well worth the effort.”
Katie Ferren
Sr. Director Medical Affairs
Metagenics Institute
"So much more than I signed up for, truly. It has not only changed the way I communicate with and think about the people I serve - it has also changed the way I organize my business. Tech was where I felt a little behind and it was never an issue to get the extra clarity I needed. Joy and Travis are caring professionals committed to practicing business in a heart-centered way. You would be wise to get started with them right away because my only regret is that I didn't start this sooner."
Jodi Cohen
Vibrant Blue Oils: Healing With Organic
Essential Oils
“Joy and the team have been game changing for my practice. They truly care. They are 110% invested in my success and go above and beyond. The quality of what they bring to the table far surpasses what I have encountered with previous consultants and coaches. Their professionalism is top notch, their follow through is excellent, timely and the quality of their offerings are outstanding. Joy and Travis are a powerhouse couple, a delight to work with. They are legit geniuses in the industry. They are fun, encouraging, and you'll feel motivated to keep pressing forward during those moments when you feel like you want to pull your hair out (which is inevitable when you're starting this new adventure). "
Dr. Nicole Cain
Resolves Anxiety, Depression & PTSD
"This process is BRILLIANT! I really love the way that Joy puts her head and heart into making sure we speak to the feelings and needs of our avatars.
Instead of struggling with selling, what you end up with is marketing that is the perfect combination of heart and numbers.
You can't ask for better."
Debora Wayne
Owner, Pain Free Living Institute
Frequently Asked Questions
1. Is the LABS TO LEADS Summit really free?
Yes! 100% free to attend live. We believe every practitioner should have access to the proven strategies that turn testing into transformation—and prospects into paying clients. There’s no catch, no upsell, and no pitch-fest. Just tactical, immediately useful content from expert clinicians and marketers who’ve built scalable practices using the exact frameworks we’ll be teaching.
2. Will there be replays if I can’t make it live?
Yes, replays will be available—but only for those who upgrade to the optional VIP Pass. This small investment unlocks lifetime access to all recordings, bonuses, transcripts, and advanced training materials. Can’t attend every session live? No problem. The VIP Pass ensures you never miss a breakthrough insight (or a potential new income stream).
3. Who is this event really for?
This Summit is for functional and integrative health professionals who are ready to stop marketing like amateurs—and start attracting qualified, lab-curious clients who are ready to invest in real solutions. Whether you’re an ND, NP, MD, health coach, or practitioner in private practice, if you use functional testing or want to integrate it as a powerful conversion tool, this is for you.
4. I’m brand new to functional labs. Will I still benefit?
Absolutely. This isn’t just for advanced practitioners. In fact, many of our attendees are just getting started with lab-based care—or are finally ready to use it as a growth lever in their practice. We’ll break down every concept into easy-to-follow steps, sample templates, and strategies so you can implement whether you’re early stage or scaling fast.
5. I’ve been in practice for years. Will this be too basic for me?
Not at all. This Summit was designed with high-level professionals in mind. We go deep into client psychology, data-based sales conversations, lab funnel automation, and how to ethically scale a lab-centered offer using modern tools like AI, automated workflows, and client prequalification systems. Even seasoned clinicians walk away saying, “Why didn’t I learn this sooner?”
6. Do I need to be tech-savvy to implement what you teach?
No tech degree required. If you can send an email or use Zoom, you’re more than qualified. We provide discounted access to plug-and-play templates, swipe copy, video walkthroughs, and optional AI automations to help you build and deploy your Lab Test Funnel™ without wasting time or hiring a team.
7. Will there be any selling during the event?
Our commitment is “Value First, Optional Offers Second.” You’ll receive pure, actionable content throughout all sessions. Experts from individual lab companies will tell you how to access their tests directly or through your favorite lab test retailers. We’ll share how to go deeper with our marketing and sales systems if it’s a fit—but there’s zero pressure. You can attend, learn, implement, and get results without buying a darn thing.
Platinum Sponsor
Practitioner Accelerator by Heal At Scale™ is the mentorship community where innovative health practitioners implement proven systems to attract cash-pay clients, create scalable offers, and build predictable profits — without burning out.
Premier Day Sponsors
Day 1
Complete your bestselling client acquisition book in just 5 days with our proven, AI-supported process that includes a high-converting funnel.
Day 2
Empowering practitioners with fast, reliable at-home breath testing, delivering clinically meaningful data to guide patients feeling better fast.
Day 3
Using nutrient and biochemical-based lab procedures as the building blocks for successfully integrating medical treatments for over 35 years.
March 11-13, 2026 | LabsToLeads.com | 100% FREE
FOR CASH-PAY PRACTITIONERS
Stop Chasing Freebie Seekers. Start Getting Cash-Pay Clients!
Offer Labs » Build Trust » Close Clients
Heal At Scale™ | Privacy Policy | Terms Of Use | Cookie Policy | Disclaimers | Accessibility Statement | About | Support | Login
Copyright © 2025 Launchr Inc. | All Rights Reserved | 4640 Cass St. #90052 Pacific Beach, CA 92169
This site is not a part of Google™, Facebook™, or Meta™ Inc. Additionally, This site is NOT endorsed by Facebook™, Google™ or Meta™ in any way.
FACEBOOK™ is a trademark of META™, Inc. Google™ is a trademark of Alphabet™, Inc.
LIABILITY DISCLAIMER: When you read this website or its documents, you're taking on all the risks linked to using the advice provided. It means that you alone are in charge of what happens when you put this advice into practice, no matter how you interpret it. Launchr Inc. and Heal At Scale™ and its related entities, including officers and representatives, can't be blamed in any way if your business doesn't do well using the information provided. It's up to you to make sure you're running your business safely and successfully. In short, we can't promise you'll earn any money by using this information, and you're the one responsible for any actions you take based on the info we provide. Additionally, you agree that our content is just for your entertainment. Always ask a professional for advice when making big decisions related to law, finances, taxes, or business.
INCOME DISCLAIMER: This website and the materials it offers include business tips, marketing strategies, and other advice. However, even if some have had success with these methods, we can't guarantee that you'll have the same results, or any results at all. Launchr Inc. and Heal At Scale™ can't promise that you'll make money or increase your current profits by using the advice or content from this website. Your success depends on various factors, including your product or business model, market conditions, your experience, and other elements out of your control. Just like any business venture, you're taking on all the risk related to investing and spending money based on your own judgment and at your own possible cost.
SMS DISCLAIMER: By Signing Up, You Agree to Receive Recurring Automated Marketing Text Messages from LAUNCHR Inc. and Heal At Scale™ and/or its owners at the Cell Number Used When Signing Up. Consent Is Not a Condition of Purchase. Msg & Data Rates May Apply. Sms Terms & Conditions and Privacy Policy.
BUSINESS OPPORTUNITY: Everything offered by Launchr Inc. and Heal At Scale™ is designed to share general business strategies, marketing techniques, and advice for growing and training in business. At no time does Launchr Inc. and Heal At Scale™ ask anyone to start a new business or suggest, directly or indirectly, that it will offer business locations, provide outlets, accounts, or customers, or buy any of the goods or services created by the buyer.
REFUND POLICY: If you think you may want a refund later, it's better not to invest in this offer, because once you get access to our campaigns, programs and offers, you can't "unlearn" it. You'll have our best ideas, intellectual property and digital resources, so we don't give refunds for things you can't physically return. We're looking for people who truly want to learn and get results from our information. Sadly, some customers in the past have tried to get a refund after learning everything. We don't think that's fair.
You may not copy any part of this webpage or put it on any electronic platform without written approval from the publisher. The information from this website is obtained from sources believed to be reliable, but its accuracy cannot be guaranteed.
