Leverage your expertise so you can

Help More People In Less Time For Higher Profits

The most comprehensive solution for health practitioners to create highly profitable online programs without tech struggles or expensive teams is PROTOCOL TO PROGRAM.

Avoid burnout by learning how to Heal At Scale™ today!

Before I tell you about this life-elevating opportunity, let's talk about who it's for...

[Because it's NOT for everyone!]

PROTOCOL TO PROGRAM is for you if...

  • You are a health practitioner with protocols or treatment plans that get people the results they want. You know what to do to solve specific problems, you just don't know how to scale up your services.

  • You'd love to help far more people, but you have yet to compile your expertise into intellectual property with systems that can serve groups of people as effectively as you serve 1:1. 

  • You enjoy transforming people's health, but you'd also like to have ample time for your own health and your growth as a practitioner.

  • You're willing to do the work to grow, but you need a clear step by step process so your precious time and resources are used efficiently.

  • You've paid 'experts' for help in the past, but not seen the results you wanted. You are happy to invest in your health business - but you'd like to see significant returns on that money, time, and effort!

By the end of this program you will have:

Finally, you can stop repeating yourself ad nauseam and start serving people with your brilliant protocols at scale. Group formats end isolation and provide support for implementing what you teach.


Sales doesn't come naturally for many practitioners. That's why we provide templates for a sales page, order form, and purchase confirmation page that has been split tested to sell effectively. 


Stand out in even the most crowded health niche by turning your content into unique I.P. complete with a visual model that conveys what you do with elegant simplicty so people buy from you.

But above all else, Protocol To Program will...

...give you the tools, templates and top-notch support to confidently build and launch your own scalable online group program that can help far more people and provide a much higher return on your time and expertise without being held hostage by expensive developers, designers or overwhelming tech platforms. 

Scalable offers are not a 'nice-to-have' element in your health business, they are the essential aspect that protects your time and elevates your impact while creating predictable profits that grow over time. 

"Travis and Joy were instrumental in getting systems and communications set up for scaling my programs and products.


While scaling is essential to have the impact we practitioners want while maintaining the quality of life we deserve, it requires strategy. Until you have a clear message to market match and systems for measuring metrics that really matter, advertising is essentially gambling.


These two can help you lay the foundation for strategic scaling in ways that keep your unique mechanisms and personal style in the forefront while creating efficient systems that a small, efficient team can run for you. Their emphasis is to keep you in your genius zone so that you can focus on what matters to you most.


You're in good hands with these caring professionals."

Amy Myers, MD

Autoimmune & Thyroid Expert



"I had no idea about the depth of what they provide. Their analysis of customers, their use of language at various points in the customer journey, their needs at each awareness level and the different ways people need supported as they move toward a sale - it all became clear as a result of Joy's communication style and process. We are set up for the year and into our future thanks to the avatar and empathy map process. Thank you x 10!"

Chris Kresser

Kresser Institute: Functional Medicine for Reversing Chronic Disease

I really wish I would have taken this program a year ago or more so that I didn't have to redo everything that I'm redoing now, but its awesome! It's totally worth redoing because I know the results it's going to give me. You provided so much support and interaction, all the practical information – which was not only useful, but we can replicate it on our own and see those results. I just want to say thank you again for what you provide. It's awesome.


To my fellow practitioners, if you are thinking about taking Joy's program, don't question it. I encourage you to run, don't walk, to sign up.”

Dr. Mark Sklar

OB/Gyn & Fertility Expert

Joy and Travis transformed how we communicate to clients. We learned more about how they think, perceive, and act, and this provided insight on how to support them better as a result. They are best in class at designing marketing funnels to help improve a customer’s journey. Their team also has an infectious joyful attitude, which makes it a lot of fun to work with them as well. They'll make you work hard, but the rewards are well worth the effort.”

Katie Ferren

Sr. Director Medical Affairs

Metagenics Institute

Jodi Cohen

Vibrant Blue Oils: Healing With Organic

Essential Oils

Dr. Nicole Cain

Resolves Anxiety, Depression & PTSD

"This process is BRILLIANT! I really love the way that Joy puts her head and heart into making sure we speak to the feelings and needs of our avatars.


Instead of struggling with selling, what you end up with is marketing that is the perfect combination of heart and numbers.


You can't ask for better."

Debora Wayne

Owner, Pain Free Living Instittute

If You're Ready To Help More People In Less Time For Higher Profits, You're Invited To Join Us Inside:



Set Yourself Up To Win

  • Tech Stack Advisory: Are you paying too much for too many online services? Simplify and SAVE with this helpful session.

Module 1

Create Scalability

  • Build Your Playbook: Guides you to meet the 7 essential requirements to become a practitioner with the capacity to Heal At Scale™

  • Create Your Content Construct: Create a visual framework that conveys the core concepts you want to teach in your program. This becomes the crown jewel that makes your offer easier to teach and simpler to sell. 

  • Platform Set Up: Be effortlessly guided through the simple set up on the most effective platform available 

  • Early Interest Wait List: No waiting to promote your program! Even while you're creating it, we'll guide you to layer on promotions that build anticipation for the day your sales page goes live. 

Module 2

Accelerate Progress

  • Program Accelerator: A simple system for outlining your program content into modules, sessions and bonuses that make implementation easy for your program participants.

  • Tech Accelerator: You'll be guided step-by-step through setting up your account, integrating your payment processor, and sending emails that are compliant with current privacy requirements.

  • Marketing Accelerator: You'll be given the Strategic Content Creation process and guided to deploy the first round of content to gain valuable feedback about what engages your audience. 

Module 3

Content Creation

Using the Accelerators you created in Module 2, you'll be ready for... 

  • Avatar Focused Messaging: This is the secret to becoming the obvious choice. This proprietary process helps you create copy that makes your audience feel like you know them better than ANY practitioner in your niche.  

  • Program Creation: Using the Program Accelerator as the draft, this process helps you finalize the content, organize the assets (workbooks/ presentations / handouts), and strategically place bonuses to reduce refunds and improve participant outcomes.

  • Pricing Your Program: Are you overcharging? Undercharging? We provide a pricing model that maximizes participant motivation and profitability.  

Module 4

Tech Time [Made Easy]

  • Custom Domain Integration

  • Membership Login Page & Contnet Portal

  • A Master Footer with Legal Info Pages for Compliance

  • Sales Page & Checkout Process Set Up

  • Tags, Lists, & Categories in Your Powerful CRM

  • Setting Up Email Sequences & An Email Whitelist Page 

  • OPTIONAL Done-For-You Tech Package: Reading this list give you anxiety? Relax knowing that you have the option to have our team handle this stuff for you. 

Module 5

Copy Clinic & Traffic Lab

  • OPTIONAL Done-With-You Copy & Content Package: Copy and curriculum development is not your thing? Private 1:1 support is available.

Module 6

Market & Measure

Once you've been supported in doing a final tech check, we will guide you to complete the following... 

  • Help Desk Set Up: Create a safe and supportive environment for your program participants by giving them easy access to help in ways that do not overwhelm your brand.

  • Metrics That Matter: Becasue we want you to be profitable instead of just popular, we'll guide you to measure relevant stats rather than vanity metrics.

Lots of LIVE, Caring, Patient Support When You Need it!


You'll Get These  3 Bonuses To Give You Unstoppable Momentum  On Your Journey To Heal At Scale™


Finding Time To Build Scalability

(A $800 Value)


Save Money With Video Production Rx

(A $1,200 Value)


(A $3,000 Value)

A One-Time Payment Of

Guaranteed Safe Checkout for Protocol To Program

Travis & Joy Houston

Co-Founders of Heal At Scale 


Will this investment be worthwhile for me?

Will I have access to the content after the live program?

Will there be any hidden costs?

What if I can't make the live sessions?

What if I already have an online program?

What if I'm just not sure?

*Results Not Typical

The Next Step